Having a talent for cooking usually makes someone more often try to cook new foods. This practice requires a lot of money, because it is certain that sometimes it will fail, adding to a lot of expenses. However, not everyone who has a hobby of cooking can only spend money. You who have a talent for cooking and can read opportunities can run a business related to the world of cooking, one of which is the cake business .
The baking business is a promising business because not everyone can make it, even though from day to day more and more people need it or like it. If you are interested in running this cake business, it never hurts to follow the following marketing strategies.
Start from the Environment
When you start a cake sales business and want to market it, the first strategy you need to do is to start from the surrounding environment. Offer the cake you made to neighbors and let them criticize. Where, you can make this criticism as a foundation for the progress of your business. In addition to being able to give criticism, with this strategy you can also save on promotional costs because it is enough to do around the house without having to incur transportation costs.
Because the cake business is related to taste, there is no harm in providing a cake tester to potential customers so that they feel in advance how the quality of the cake you make. By tasting a cake tester, they will know how your product tastes, then they will trust to make a purchase or recommend it to others.
Use Social Media
In addition to marketing directly, you can also do marketing through social media . With this media you can spread photos and descriptions about the product to the target you are going to. Take advantage of whatever media you have as long as the media is still free. With social media , cake products that you make can be known to many people and can certainly grow. When using social media , try to always post at certain times so that many people see. Also, avoid posting multiple times, because this will only create spam on other people’s home pages.
Give a Bonus
Lots of people are interested in free stuff. You can use this condition as a marketing strategy for your cake business to get lots of loyal customers. You can give bonuses to consumers who have successfully invited their friends to shop at your place. Thus there will be many new customers who come based on the recommendation of their friends. In addition, you can also give bonuses to consumers who promote your product on social media . Participating to market a product certainly requires an appreciation. Giving an award in the form of a discount or free product will attract them to participate in promoting your cake business repeatedly.
Creative Cake Forms
Basically all cakes have the same texture and the same taste, the thing that distinguishes is the shape and appearance. If you want a lot of consumers who are interested in the cake business that you live, make a unique shape and different from the others. Use your creativity to decorate the cake that you produce to make it more interesting. You can make the shape of the cake in accordance with the target market, whether for children, teens, or adults. The more unique and beautiful the cake appearance, the more consumers will be attracted.
Those are 5 successful strategies for marketing a cake business that you can apply to your business. Execute the strategy patiently in order to obtain maximum results. Also do it optimistically because no business can run smoothly without an appropriate marketing strategy.