Is the number of online business customers not increasing? Or maybe your article is not attracting readers to follow your blog? Do not despair first. You might just need to add a little “spice” to attract the attention of website visitors. Call to Action or CTA is the “seasoning” we mean.
However, you need to know the right tricks in making a call to action to get maximum results. To help you, this article will discuss the 5+ most effective CTA techniques that can increase your site’s conversion rate.
Table of contents close
1 What is CTA?
2 5 Tricks to Make CTA Writing Better
2.1 1. Begin CTA Sentences with Commands
2.2 2. Play with Your Creativity
2.3 3. Mention the Benefits to be Obtained by Readers / Prospective Customers
2.4 4. Create a Limited Offer
2.5 5. Use Answer Options
3 5 Tips for Placing a Good CTA
3.1 1. Top of Website Pages
3.2 2. Bottom of Website Page
3.3 3. CTA banners that stick to the top of the page
3.4 4. CTA on the Sidebar
3.5 5. CTA Slide Up
What is CTA?
CTA is an instruction or text on a site page, ad banners, and e-mail that is made to direct or invite visitors to do something. An example is the “Start Now” button on the main page of the QuickSprout website that offers online business knowledge.
CTA on the QuickSprout main page
Call to action writing varies depending on the purpose. For example, a common CTA on an ecommerce site is “buy now” or “put in a basket”.
Another example is commands like “read more” that are often used in email newsletters. In addition, maybe you have also found a “load more” button below a blog article that when clicked will bring up some related posts.
Of course there are still many ways besides the three examples above to subtly persuade visitors. What’s more, CTAs made specifically for certain types of people can increase conversion rates by 202 percent.
Want to know what can be done to make CTA more efficient? Check out the tips in the following section!
5 Tricks to Make CTA Writing Better
The use of call to action cannot be separated from the selection of the right words. So you know what needs to be done in making a CTA, learn the five tricks that will be reviewed below.
1. Begin CTA Sentences with Commands
In order for the reader or prospective buyer to do what you want, the call to action sentence used must be clear. One way to make it this way is to use the command at the beginning of the sentence. Observe the examples below to make it clearer:
Order now and get a 20 percent discount!
Enter your email address to join!
Find out how in this article!
Subscribe to our Youtube channel!
But how can a call change people’s perceptions of the call to action that you make? Try to look at the following sentence: “Our latest ebook on online business tips can be downloaded with the link below”. Sounds long-winded and less convincing right?
If you change the sentence and start with an order, the result will be something like this: “Want to be good at online business? Download our latest ebook at this link. ” With this form of statement, it is guaranteed that more people will be interested in clicking on the link.
2. Play with Your Creativity
Making a CTA is a process that requires creativity. You are required to make short invitations, but still be interesting and encourage them to take the action you want.
When making a call to action, you definitely want readers to be interested in following it. However, you are responsible for making them feel that way. Moreover, many CTA texts are so commonly used that people tend to think that your offer is mediocre.
To overcome this, you need to rack your brain and create a variety of new invitation sentences. Instead of using a sentence like “Book your ticket now”, you can write “Plan your dream vacation now”.
Or, if you run a health consulting site and rely on newsletters as a medium of communication with customers, you can replace the CTA “Register now!” With “Your healthy life starts now!”